Experience design

[i]International conference[/i] 02.12.2005 Faculty of Design and Art Free University of Bozen - Bolzano Sernesistr. 1 Via Sernesi Bozen - Bolzano, Italy Room SER-D 103 The growing importance of human-centered solutions for design, economics, marketing, retail sales… is making experience a vital playground for research in these fields. Yet experience is a broad notion. From a psychological or cognitive point of view, it could be reduced to a technical definition. But experience design seeks to define and explore, not to reduce. Experience design views the diverse approaches at work in this area as a rich and productive source for further thought and development.This panel and the resulting book will highlight various perspectives on theoretical and applied research relating to experience, in an effort to better understand the topic and its relevance. Design is more than a starting point. Beyond the dimension of the object it should be seen as the transformation of the environment according to one’s goals… Under this broader point of view, our exploration targets both the enrichment of design culture through experience, and the design of experience in and of itself. [i]A project by anomos/mosign in collaboration with the Faculty of Design and art, Free University of Bozen-Bolzano[/i] Information: [url=mailto:mosign@anomos.org]mailto:mosign@anomos.org[/url] or [url=mailto:raffaella.fusina@unibz.it]mailto:raffaella.fusina@unibz.it[/url]